5 Launch Crushing Mistakes to Avoid
Launching your coaching or consulting business is an exhilarating journey, but let's be honest – the road is littered with pitfalls that can turn your dreams into a stressful reality. I've seen incredible coaches with the potential for 5-6 figure launches end up overwhelmed, anxious, and, worst of all, feeling like their hard work has resulted in failure.
The silver lining?
These launch crashing mistakes have straightforward solutions that can turn your launch into a remarkable success.
1. Low Balling the Offer – Quality Over Quantity
One of the most common missteps is undervaluing your coaching services. Remember, cheaper doesn't always translate to perceived quality for your clients. Instead of aiming for a vast client base with lower-priced services, consider the power of a high-ticket offer. Selling to 25 high-ticket clients not only brings financial rewards but also allows you to deliver quality coaching, preventing burnout, and setting the stage for consistent referrals and waitlists.
Tip to Begin Automation: Explore tools like CRM systems to manage your high-ticket client relationships efficiently.
2. Lack of Marketing – Manifestation Needs Action
“ If I launch they will come.” ~ coaches right before a crashed launch
"It's not enough to launch; they will NOT come." ~ Me
Marketing and list growth are the driving forces behind a successful launch. While manifestation is important, you must actively generate what you're manifesting in your business. Cultivate a robust marketing strategy, grow your email list, and watch as your coaching services gain the attention they truly deserve.
Tip to Begin Automation: Set up an email marketing campaign to nurture leads and guide potential clients through your offerings.
3. Overcomplicating – Streamline for Success
From systems to selling and onboarding, simplicity is key. Consolidate your systems to create an easy onboarding and buying process for your clients. Overcomplication often stems from a lack of strategy. Map out your plan, simplify where you can, and watch your business operations run smoother than ever.
Tip to Begin Automation: Use project management tools to streamline your workflow and automate repetitive tasks.
4. Neglecting the Email List – The Heart of Your Marketing
Your email list is the heartbeat of your marketing strategy. Ensure consistent growth through both paid and organic methods, directing all marketing efforts back to this vital hub. Use lead magnets and other list-building tools to nurture and engage your audience, fostering a community that's eager to invest in your coaching services.
Tip to Begin Automation: Implement an email automation sequence to welcome new subscribers and provide valuable content.
5. Having an Irresistible Offer – The Crux of Your Launch
Before hitting the launch button, ensure you have an offer that's simply irresistible. Craft a promise that resonates with your audience's deepest desires and positions your coaching as the solution they've been searching for. An irresistible offer not only boosts your launch but sets the stage for long-term success.
Tip to Begin Automation: Utilize landing pages and automated follow-up sequences to promote your irresistible offer consistently.
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Are you looking to refine your coaching offer, automate your sales process, and experience a stress-free launch? Join our free monthly webinar to learn more about our 3-month coaching program. We're here to help you avoid these common launch mistakes and guide you toward a successful, scalable coaching business. Ready to take the next step? Book a call with us, and let's elevate your coaching game together!
